Bulgari Femme
March 25th 2006
Bulgari Femme is Bulgari’s classic perfume and I was drafted in by Ruini Studio and Saatchi in Rome to give the somewhat middle aged scent a bit of youthful zest. It was a great project to work on but in the end, changes of personnel (and political maneuverings) at Bulgari meant that this particular baby was thrown out with the bath water… a shame. They went for a 50’s crooner instead, it worked fine but was rather zest free.